Can You Really Save With Online Auto
Insurance Quotes?
The promise is simple-a few minutes could save you a bundle on insurance, but is there any truth to the promise? Can getting a quote online really save you money, can it reduce the hassle of shopping for insurance, and if so, what’s the catch? I decided it was time to find out.
One of the first companies to sell insurance online was Esurance. Launched in 1999, they offered auto insurance to a somewhat timid Internet audience. Back then people had lots of concerns about purchase transactions and the risk of credit theft online. Surprisingly, Esurance took off. They were acquired just a year later, and according to the website Metrics, reached Internet sales of more than $350 million by 2005.
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