Let's begin with the question; why are agency values important? Agency values are important because they will likely determine the success or failure of your agency. Now that gets my attention.
Whenever the success or failure of a business venture rests on one concept, it warrants the time and effort to understand what's behind the question; what focus or concept do we believe will best produce the result we desire. So, one might ask; just exactly what are some agency values.
To begin, Values are what drives effort and effort is what produces results, good or bad. Effort in the wrong places seldom produces the right results. So there are really two things here that are important-Effort and Direction. While both are important, Effort comes first-you gotta have some before you can direct it. Today we are only talking about Effort, Direction is for another day.
Let's begin with the question; why are agency values important? Agency values are important because they will likely determine the success or failure of your agency. Now that gets my attention.
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